THE Brong Ahafo Regional Director of the Department of Women, Madam Victoria Owusu Kyeremaa, has advised women engaged in petty trading and other income generation activities to train themselves in good business practices in order to sustain and expand their businesses.
She observed that many women incurred losses because they lacked knowledge about their businesses, citing lack of marketing skills, lack of savings and improper record keeping as some of the factors that militate against the growth of their businesses.
She therefore entreated them to change their attitudes towards business, desist from frivolous expenditure that affected the growth of their businesses and cultivate the habit of savings.
Madam Kyeremaa made this remarks at a day’s training workshop on effective business management for market women and other women groups in the Sunyani municipality last Thursday.
Participants, who attended the workshop organised by the Department of Women on the theme “Effective Business Management”, were taken through topics such as ‘what is a business enterprise’, ‘why do we go into business’, ‘how do we ensure success in our business activities’, ‘tracking their expenditure’, ‘wealth creation’ and ‘how to improve one’s business’.
Madam Kyeremaa also entreated the women to seek expert advice when they encountered problems with their businesses and remain resolute, focusing on their business plans to enable them to grow their businesses and maximise profit.
Madam Beatrice Boakye, the Brong Ahafo Regional Manager of the National Board for Small Scale Industries (NBSSI), who was also a resource person noted that most businesses had failed because their owners hardly undertook any systematic planning of their activities, and therefore urged the participants to make planning one of their priority.
Ms Esther Otuo-Acheampong, a Micro Finance Officer at the Regional Directorate of the Department of Women, urged the participants to adopt proper marketing strategies and develop good customer relations.